Week 01
1Positioning
Idea tested or found. Market and buyer chosen.
Market
The niche your ten years make you credible in.
Buyer
The 50 accounts and the person inside each.
→ You leave with
A positioning you can say in one sentence.
Founder cohort 01 · end of January 2027
You left the company.
Now build yours.
For people who leftMercedes-BenzVolkswagenMicrosoftApple
Great companies. The layoffs weren't about you. You have ten years of skills and a package — what's missing is four things. Four weeks — every week a 2-hour workshop and one hour 1:1 with Sami — and they exist.
Sami Ghozzi · ex-Volkswagen · 30+ B2B clients · 13k+ LinkedIn followers · Demo Stage host, AI Summit Barcelona 2026
Live by week four, or we keep working until you are.
TRUSTED BY TEAMS AT
[ Sound familiar? ]
Recognise yourself?
Four sentences we hear from people who just left. Each one is missing one of the four things.
What they sayWhat's missing
01
Ex-Mercedes-Benz · 12 years
“I have the package and three ideas. I can't tell which one works.”
Missing
1 Positioning. One market, one buyer, chosen on data.
02
Ex-Volkswagen · 9 years
“I know my industry inside out. I've never had to sell anything.”
Missing
2 Offer. Scope, price, proof — one offer a buyer can say yes to.
03
Ex-Microsoft · 6 years
“My LinkedIn still says Senior Manager. My website is a template.”
Missing
3 Presence. Website, LinkedIn and social, written for the buyer, not from the CV.
04
Ex-Apple · 8 years
“I told my network. Two months later, no customer.”
Missing
4 Customers. The first 100 conversations, started in week four.
Not missing talent. Missing four things.
Volkswagen cuts 19,000 jobs in Germany by the end of 2026. Mercedes-Benz opens its next voluntary round in December. Microsoft is in its second year of cuts. The people leaving are often the best ones.
[ The four weeks ]
Four weeks.
One week each.
Each week: a 2-hour workshop, one hour 1:1 with Sami, one email with the playbook — one of the four done. After four weeks you're ready.
Week 02
2Offer
What you sell, at what price, with what proof.
Offer
Scope, price, outcome. One offer, not five.
Proof
Your corporate track record, turned into evidence.
→ You leave with
An offer a buyer can say yes to.
Week 03
3Presence
Website, LinkedIn, social. Everything a buyer sees.
Website
One page, live by Friday. Not a 12-page brand site.
LinkedIn + social
Profile and first posts written for the buyer, not from the CV.
→ You leave with
Website live. Profile live. Posting.
Week 04
4Customers
First outreach, first conversations.
Outreach
100 contacts on 50 accounts, signal-based, in your voice.
Calls
First conversations, with the scripts and follow-ups from the weekly email.
→ You leave with
First conversations booked.
[ Sami ]
I left Volkswagen too.
Same start as you. Two and a half years later it looks like this.
Day 0 · Left Volkswagen
Engineer. No customers.
Background
Ten years in the car industry, seven of them in procurement at Mercedes-Benz.
Sales & marketing
Never done either. Not one cold email sent.
LinkedIn
About 500 followers.
Had
The skills, the network, the package. And three ideas.
2.5 years later · Saverflow AI
30+ B2B clients.
Business
GTM systems for B2B companies in DACH and the US. A team of seven.
Sales & marketing
The data, signals and AI workflows now run for every client.
LinkedIn
13,000+ followers, grown in two years. The playbook of week three.
Stage
Demo Stage host, AI Summit Barcelona 2026. Masterclasses at DECAID Academy.
I built the four things the slow way. You get them in four weeks.Sami on LinkedIn →
[ Watch ]
See how Sami works.
One conversation, on camera: a LinkedIn roadmap — stories, profile, hooks, posting. That is week three of the cohort.
▶ Watch from 16:56 · I gave this LinkedIn influencer the roadmap to hit 50,000 followers this yearApply for Cohort 01 →
[ On stage ]
Proof, not promises.
AI Summit Barcelona 2026: Sami hosted the Demo Stage — two days, sixteen live demos, full rooms.
“What they promise, they deliver. If not more.”
“Super responsive, very professional, and a pleasure to collaborate with. Highly recommended.”
“Very proactive, reliable, and focused on real business results. Highly recommended.”
[ How it runs ]
1:1 with Sami.
Not a course.
Ten seats, max. Every week a 2-hour workshop and one hour 1:1 with Sami, one WhatsApp group, one email a week. After four weeks you're ready.
4 × 1 hour
One hour, 1:1 with Sami, every week — on your piece of that week. Four hours in total.
4 × 2 hours
One 2-hour workshop every week with Sami and the cohort — the piece of that week, built together. Eight hours in total.
WhatsApp group
One group for the ten founders and Sami, for the four weeks. Questions answered the same day.
Weekly email
Every week, one email with everything for that week: the playbook, the templates, the tools.
Yours to keep
Positioning, website, list, playbooks. Files you keep, in your tools.
Cohort 01 · end of January 2027
$8,000per founder · 10 seats max
One payment. Invoiced to your new company.
- Four 1-hour sessions, 1:1 with Sami
- Four 2-hour workshops with Sami and the cohort
- WhatsApp group with Sami and the cohort
- One email a week with the full playbook
- Website, LinkedIn and social, live
- 50 accounts, 100 contacts, buying signals on
- First outreach out, first calls booked
Ten seats, end of January. Applications are read in order.
FAQ
Questions, answered.
People who want a course, a community or a library of recordings. People who want it run for them — that's the Sales System, not this. And anyone who can't give it about ten hours a week for four weeks.
Then week one is the idea. We look at the ten years you just left, the problems you saw inside, and who pays to solve them — and pick the one with buyers, not the one you like most.
No. Ten founders start at the end of January so the dates line up. The work is a 2-hour workshop and one hour 1:1 with Sami every week, a WhatsApp group in between, and one email a week with the full playbook. Everything is live; nothing is pre-recorded.
Your corporate story, the decision to start, and about ten hours a week. A company doesn't have to exist yet; the invoice can go to it once it does.
You run it. The website, the list, the signals and the outreach are yours, in your tools. If you'd rather have it run for you, the Sales System picks up where the four weeks end.
We keep working, at no extra cost, until your offer, your website and your first outreach are live. The one condition: you showed up to the sessions.
Four hours 1:1 with Sami, eight hours of live workshops, the weekly playbooks, plus the data, signals and workflows we run for clients on a monthly retainer. Ten seats keep it 1:1. The price is on the page so nobody needs a call to find out.
Cohort 01 · end of January 2027
You left a big, successful company
like Mercedes, Microsoft or Apple?
Ten seats. Leave your email, we send three questions back and book a 20-minute call. Reply within 48 hours.
Live by week four, or we keep working until you are.
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