Claude
01Write the hypothesisstated so it can be wrong
assumptions →
Claude Code
02Split the market into segmentsone variable at a time
Prospeo
Segment A
Segment B
Segment C
ProspeoClay
03Build a list per segmentenough volume to read it
test lists →
LemlistInstantlyDialerMeta
04Run every segment livesame offer, different audienceEmailLinkedInCallingMeta AdsFacebookInstagram DMLinkedIn Ads
raw replies →
Claude
05Classify every replyinterested, wrong person, wrong time
tagged reply data →
Sheets
06Rank by cost per interested replyper segment and per channel
Scale the winners
Cut the losers
SKILL.mdAttio
07Lock the ICPa scoring file, not a slide
↺ Every reply re-scores it