On camera with Michel Lieben: the 50K LinkedIn roadmap
Eighty minutes on camera with Michel Lieben, founder of ColdIQ, covering my LinkedIn story, a profile teardown, hooks and how often to post.
Michel Lieben, founder of ColdIQ, invited me onto his YouTube channel for a full working session on LinkedIn. It went out on 7 October 2026 as I gave this LinkedIn influencer the roadmap to hit 50,000 followers this year.
It isn't a highlight reel. We go through my profile line by line, rewrite the hook of a post that did 600,000 impressions, and argue about three posts a week against four a day. The whole thing runs about 80 minutes.
Where to start
- 00:44: From car engineer to GTM agency founder
- 05:59: The post that did 600,000 impressions
- 11:38: Rewriting the hook of the viral post
- 16:39: Why 50 meetings turned into zero clients
- 18:11: Profile teardown: banner, links and headline
- 33:53: 3 posts a week vs 4 posts a day
- 47:38: The real problem: consistency
- 1:03:24: How much of a post AI should write
Why it matters to us
I grew my own account from about 500 to 13,000+ followers in two years. The roadmap in this video (stories, profile, hooks, posting) is the same one we teach in week three of the founders cohort.
If you'd rather we run the pipeline for you, that's the Sales System.