How we build go-to-market systems.
Written work from the systems we run for B2B teams across Europe and the US — agency comparisons, GTM engineering, and what our stack actually looks like from the terminal.
B2B Outbound Benchmarks 2026: Reply Rates, Meeting Rates and Cost per Meeting by Channel
Sourced 2026 benchmarks for cold email, LinkedIn, cold calling, physical mail and paid social — reply rates, meeting rates and what a meeting costs on each channel, with every figure linked to the report it came from.
SDR Team vs Lead Gen Agency vs AI GTM System: What B2B Pipeline Really Costs in 2026
A sourced cost model for the three ways to build B2B pipeline in 2026 — an in-house SDR team in Germany, Switzerland or the US, a lead generation agency at published rates, and an AI GTM system run human-in-the-loop — with fully loaded monthly cost, time to first meeting and cost per meeting.
Best B2B Lead Generation Agencies in the USA 2026 (Reviewed & Compared)
Ten B2B lead generation agencies serving the US market in 2026, compared on model, regions, published pricing and what each one is best for — with every claim traceable to the agency's own site.
Claude Code as Your CRM: Running the Whole Pipeline From the Terminal
How we run sourcing, enrichment, sequencing and follow-up from one terminal — the stack, the workflow, the client dashboard, and the cases where a terminal-native CRM beats HubSpot or Attio and the cases where it does not.
What Is a Human-in-the-Loop GTM Agency? Definition, Model and How It Compares
A human-in-the-loop GTM agency runs go-to-market with AI agents doing the research and drafting while senior operators own targeting, message approval and closing. The definition, the model, and how it compares to AI outbound tools, traditional lead gen agencies and an in-house SDR team.